Blue Skies can offer you SEO tools and helpful SEO tips for free, right here. It goes along with being as wide open as the bright blue skies.

Frequently Asked Questions

Ever wonder? About SEO, there are often more questions than answers. We encounter many misunderstandings about Internet search marketing and SEO. To learn internet marketing, it helps to get some search engine optimization tips from the experts. Browse through these FAQs—you’ll be surprised what you can learn and what can be debunked in just a few brief minutes.

Q. Do people in my old-fashioned industry/market even use search engines?
A. You bet they do! In just one month, Google records over 5 billion searches. If you think people searching for your old-fashioned service or product are not using the Internet, you’re missing a serious sales opportunity. There goes one right now!


Q. Can SEO companies guarantee a Page One Search Result?
A. Companies that claim to have a “special relationship with Google” and promise to get you on Page One are usually bogus. Here’s how they might accomplish this un-guarantee-able feet. NOTE: Working with these ‘smooth operators’ may get you banned or downgraded on the engines!

  1. They buy PPC (Pay-Per-Click) ads. That accomplishes the promise. Sure a PPC campaign will likely put you on Page One with a sponsored ad. It costs YOU the money, though. Your credit card will be billed, and the money may quickly add up to a LOT of money.
  2. They put all your keywords in white on a white page on your site. For a minute or two, the engines may be fooled and honor you with rankings for the keywords, but very quickly they’ll be on to this scam and you’ll suffer the consequences – a drop in ranking or worse.
  3. They pay for links from what’s often called a “Free-for-All Link Farm”—these are far from useful, beware. An inbound link from a pizza parlor does you no good if you are an orthopedic surgery center! Google expects to see relevance in the effective votes for your site from other websites. They will see the discontinuity and determine you’ve effectively stuffed the ballot box!
  4. Obscure Keyword Phrases. Any SEO company can make you number one for a phrase that no one will ever search for—but when they use that scenario to brag about getting you a number one slot, you’re being deceived.
  5. They create what are called doorway pages or mirror sites—again, not useful and sometimes deleterious!

Q. Do you have to submit websites to the search engines for them to “find” you?
A. Google and the three other major search engines will find you without your site being “submitted” to them. With good, topical content on your pages, the search engines will know you are there – without your having to point that out. (Unless there are impediments to their finding you in the first place!)


Q. What about the so called SEO companies that claim they will submit my site to 15,000 search engines?
A. People don’t use 15,000 different search engines. They use FOUR max…and they’ll find you, with or without an expensive service listing you!


Q. Isn’t it true that the more links you have to your site, the higher your site will rank?
A. It’s true that Inbound Links (IBLs) are a good thing to have in abundance, IF those inbound links are from relevant, quality sites. Many “SEO” companies tell you that they’ll provide you a large amount of links in their optimization packages and that that should help your site rank. The trouble is, Google snuffs out the irrelevant and spam-like in bound links, and suspects that with their irrelevance that they are from ‘link farms’—where you’ve bought your fanfare.

Ask yourself, why would a site that sells discounted designer watches point to a mortgage broker in your town? Your potential customers can tell the difference between a relevant and a random link, and so can search engines.


Q. I’ve heard that all that matters on a site is the meta tags.
A. Repeat after me: it’s the words on the page that matter! Without rich, relevant content, search engine spiders won’t have much to crawl through. The more the spiders recognize that your site is an AUTHORITY on what you do, the better you’ll rank. Title and Description and Header Tagging, though a crucial step in SEO, is nothing when performed in isolation.


Q. Can’t anyone do SEO?
A. If we thought that was true, we wouldn’t be in this business. To Blue Skies, SEO is an art. It is NOT as simple as plugging keywords into text, creating links in, or focusing on tags. From thorough market analysis, keyword research, and reorganizing your site map to creating rich content, we understand SEO is far more complex than some ‘quick buck’ firms would have you think.


Q. How do I Select a Strong Web Site Designer/Developer

A. Learning the ins and outs of the internet and marketing is a long process. Now that we’re clear on what SEO is, let’s talk about finding a suitable web designer, who works well with an SEO company. We’ve been in this business for many years and we’ve worked with countless designers. Blue Skies can help you find one who is right for you. Here are some helpful hints on the topic.

  • Ask for their client references – in advance!
    • Does the designer know SEO? If he/she says yes, have him/her tell you the four most important criteria for being found on Google (should be: Inbound Links; Keyworded Useful Content, Title Tags, and Frequently Updated Content)
      • A good way to tell if the firm knows how to handle search optimization? Check their code. Is it clean and tidy – and especially is it ‘unbloated’ code? If it’s bloated, there’s more code than there is copy – and that’s daunting to the search spiders!
    • Are 1st revisions included in the package price? Will they charge for ‘AA’s’ or author’s alterations? Do they promise ‘no surprises?’- that’s always a good thing!
  • Look for a portfolio of well designed sites
    • How well did those sites CONVERT? It’s not just a credibility site you’re building – it’s your business that’s on the line – on line!
  • Does the principal of the firm speak in ‘plain English’ and avoid the use of technical jargon when talking to you? You can get very overwhelmed in the first few project milestones if you don’t really know what your project manager and design team are saying to you.

How about the terms of the contract. A crucial point in it is to insist upon is that YOU – the client – owns the website and will have ready access to it (provided you paid for services rendered in the site’s construction.)

  • Are they time-sensitive? Do they meet their deadlines? If you are responsive and clear, will you have your website when they initially promised?
    Note: If they give you a production estimate in advance of the job, that’s excellent.
  • Reasonable pricing – nothing prima donna’ish – nothing over the top in a local market
  • Does the developer have a strategic, business sense about him/her? It’s telling when they empathize with small businesses, are sincerely interested in helping, and are able to as well!

Q. How do I Install Google Analytics for My Site?

A. Google Analytics is a great resource for understanding and tracking the traffic to your page. It’s one of the SEO tools that you simply can’t do without—and it’s free. Here’s a step-by-step process to install Google Analytics.

Step 1: Create A Free Google Analytics Account

  • Simply go to the page http://www.google.com/analytics/ and click the “Sign Up Now” link. Then follow the simple instructions on setting up an account.
  • Here you’ll enter your website’s URL.

Step 2: Configure your website to behave with Google Analytics

  • You’ll get a bit of code from Google that you have to set into your website for it to track traffic. It might look something like this:

    <script type="text/javascript">
    vargaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
    document.write(unescape("%3Cscript src=’" + gaJsHost + "google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E"));
    </script>

    <script type="text/javascript">
    try {
    varpageTracker = _gat._getTracker("UA-XXXXX-X");
    pageTracker._trackPageview();

    } catch(err) {}</script>
  • Follow these steps to insert:
    • Locate your index.html/php file using an FTP or through the host of your website.
    • Scroll down to the bottom of the code until you see the *<⁄body> tag
    • Paste the HTML code you got from Google into the website code just before the *<⁄body> tag
    • Save the changes

Now you’re ready to watch the traffic to your site. Simply log in to Google analytics to see the stats on your site. There are more complex functions Google Analytics can perform. And SEO company like Blue Skies can help you set up goals and funnels, filters, and AdWords information.


Q. What are the tactics available to use on line?
A. You might be accustomed to buying ads on radio or in newspapers or even on TV. But what about buying ‘space’ on line? How can you promote your business on the Internet? We’ve grouped some ways you can appear on the web below – some are even free!

The Blue Skies Tactical Toolkit

  • Web Sites – this is your foundation of appearing on the Internet – YOUR website
    • Blogs
    • Podcasts
    • Videocasts (also called “VCasts”)
    • Wikis
    • Widgets
    • RSS Syndication
    • Discussion Boards and Forums
  • SEM – Search Engine Marketing – this is PAID display advertising
    • Banner, Button and Skyscraper Ads
    • Sponsored Newsletters
    • Pay-Per-Click Text Ads on Google, its Content Partners
  • Google AdSense

    This way, you can sell on your website. Consider this for a passive income stream

  • Affiliate Marketing – similar to Google AdSense – where you can promote others’ products and services on your website and obtain a commission for doing that
  • Getting Articles Published
    • If you write articles, you can be published on line. And with that, get your business publicized and perhaps some in bound links for your website. What’s more, you might be paid for your written thoughts!
      • Consider: Ezine Articles, Squidoo, GoArticles, ArticleCity
  • Social Marketing
    • This is fostered Interaction of Members and a free and fulfilling way to bond with prospects. Plus it drives people to your website and helps generate inbound links.
    • Think of it as a way to create brand evangelists – your brand’s!
      • Meet Up, My Space, FaceBook, LinkedIn, Twitter, You Tube, Flick’r
      • Also includes Blogs
      • Also includes Social Bookmarking, like Digg and StumbleUpon
  • E Mail

    “Let the courting begin”
    You can send to your own database or rent email lists
    You can build your database by doing emails as well

    • Email can be done in what’s called “Rich Media” – this means:
    • HTML or Flash or even ‘Advertainments’ which are viral, fun involving ‘commercials’ via email
    • E Cards
    • E Newsletters
    • E Zines
    • Special Sales Bulletins
    • Couponing
  • Public Relations or ‘Influencing the Word of Mouth’
    • Editors, Bloggers & Podcasters Database
    • Issuing Electronic Search-optimized Press Releases
    • Monitoring and Shaping the Momentum
    • Internet Stunts
  • Virtual Tradeshows/Second Life even
    • Booth & Seminars
    • Adjacencies mapped visually
    • Video archives of all seminars
  • Webinars and Teleseminars
  • Directories
    • Local Maps on Search Engines
    • Yellow Pages – various
    • Yelp
    • Trade Directories and other Verticals

What do our clients say? "IT WORKS...
IT REALLY WORKS!"
SEO Tips of the Day
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