The Blue Skies SEO Process for optimizing a site for search engines

Keyword Research

We audit your site and your competitors’ sites, make a long list of ‘seed words’, go in depth studying the opportunities for high demand/low supply keywords in Google for YOUR industry, account for seasonality and geographic-skews, prioritize phrases by indexing them, and recommend your MANTRA phrases, to be used for the foreseeable future.

We build your top list of phrases to use every day, in every way.

Site Mapping

Based on our research results, we construct the logic of your site. Are people searching for vegetarian cat food and you offer it? Then you need a page about the ingredients in your vegetarian stew and all the benefits that carrots and peas can bring to your feline friend!

Similarly, if one of your keyword phrases is “Maternity Bikram Yoga” then you’ll need a page on doing yoga when you’re pregnant, the do’s & the don’ts at every month of gestation.

Copywriting

Similarly, if one of your keyword phrases is “Maternity Bikram Yoga” then you’ll need a page on doing yoga when you’re pregnant, the do’s & the don’ts at every month of gestation.

Communication

We ensure that communication lines are wide open between you, us, the designer, the programmer, and anyone else involved in launching your new or revamped website. We’ll even manage the entire project from start to finish, serving as your Site Contractor, if you like!